Product-market-fit. These three words will change your approach to design. They’ll leave you puzzled, and at the same time so empowered. It’s not just for product leaders and managers. Read on to know why every designer needs to know this.

The Persistence of Memory by Salvador Dali
The Persistence of Memory by Salvador Dali
The Persistence of Memory by Salvador Dali

You may have heard about many products that connected with the people, and spread and made it big despite having — so to say ‘poor designs’, or not much visual design at all. Think Twitter, Facebook, Google, Youtube. You know where they are now. It makes you wonder, what then IS the value of design. If those products can deliver value to people without much design, why do we need design at all. Are our skills in jeopardy. What is the real skill to learn here. If you’re not wondering, it’s a good time to start.

It was a troubling thought for a while, till I found my answer. …

About

Abhishek

Head full of design | Heart for putting it in the world. Currently heading design at a software development company, ColoredCow.

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